Peugeot, a French car manufacturer, was founded in 1810
Peugeot is one of the oldest car manufacturers in the world and currently offers vehicles under its own name as well as Dacia (Romanian subsidiary), Citroën (majority shareholder) and DS Automobiles (French luxury vehicle manufacturer). Peugeots include 208, 3008, 4007, 5008. The company’s headquarters are in Paris, with around 27,000 employees working at three different locations: Sochaux – production; Mulhouse – research and development; Paris – administration
The current CEO is Carlos Tavares, who replaced Philippe Varin in 2014.
In 1842, during the reign of Louis Philippe I, Peugeot created its first logo: a lion standing on an arrow pointing to a shield symbolizing the forge from which the founders of the company came. The colors white and blue symbolize steel and iron, respectively. In 1889, under the leadership of Emile Roger, Peugeot created its second logo: a lion standing on two wheels. On the left side of the lion is an ear of corn with a spear passing through its head, and on the right side is a twig with three flowers.
The lion was reintroduced in 1970 and underwent several changes before it became a modern version.
Peugeot’s entry into the car industry marked an important moment in French history as the brand contributed to the development of the country’s economy
The first mass-produced Peugeot was built in 1889 and had a steam engine. It is known as “1CV” which is short for Voiturette (small car). 1CV ”attracted the attention of the French government which presented it on official occasions. In this way, more people got to know the Peugeot brand and products.
Over the course of the next century, Peugeot not only developed new models (e.g. by introducing diesel engines in 1936), but also created special designs such as disabled vehicles and electric vehicles.
In 1976, Peugeot launched its first car with a fuel injection system: the 504; he was followed by other models such as the 205, 806 and 405. In 1983, the company introduced turbo diesel engines (in several models) and at the same time entered rally racing through its sister brand Talbot.
In the 1990s, Peugeot introduced new models to the market, such as the 106, 206 and 207. In 1994, it becomes an automobile manufacturer, acquiring the Italian company ItalDesign and creating the “Automobiles Citroën-ItalDesign S.p.A.”; in 1995 it merges with Automobiles Talbot S.A. to create the “PSA Peugeot Citroën”.
In 2009, it is announced that PSA will end its cooperation with General Motors. In 2012, PSA Peugeot Citroën announces that the carmaker will move production from France to Romania. In 2014, Carlos Tavares is appointed CEO of PSA Peugeot-Citroën.
In 2016, Peugeot presents a new model series – the 508 – and celebrates 220 years since the company’s inception.